About Us

At Dresner Advisory Services, our key differentiators are: Experience, Objectivity, and Inclusion.

Experience:

As you may already know, Howard Dresner spent 13 years at Gartner, where he was a Research Fellow and Team Leader for Business Intelligence. During his tenure there he conducted numerous market studies, was responsible for the BI Magic Quadrants and created and chaired its BI conferences.

Howard has been in the industry for 30 years and in the BI segment for 21. Howard has also published two books on the subjects of Business Intelligence and Performance Management.

All of this experience and judgment is applied in all phases of our market research – delivering – what we believe is – a more complete and useful perspective on the market – and one that will save clients time, energy and money!

Objectivity:

Unlike other organizations, we do not pre-fund market research and studies with sponsor money. In other words, we determine those areas that warrant in-depth research and then carry out the work of design, execution, analysis and documentation – without any guarantees of funding.

This means that our market studies are unbiased and uninfluenced by vested interests.

Inclusion:

Although we invite members of our user community to participate in market studies, we also actively leverage social media to invite all to participate.

The technique of “crowd sourcing” better ensures a more diverse and richer data sample. We also believe it serves as a better barometer for what’s really going on in the market.

All of these traits make us unique in our ability to deliver fresh and alternative perspectives – that which cannot be offered by the establishment.

We look forward to continuing as an alternative voice in the Business Intelligence and Performance Management markets and appreciate your ongoing support!